Investigate Competitive Intelligence Process: An Exploratory Study in Tunisian Companies
نویسندگان
چکیده
منابع مشابه
Investigate Competitive Intelligence Process: An Exploratory Study in Tunisian Companies
The purpose of this study is to explore the aspects of management of competitive intelligence process in Tunisian companies. This exploratory study was conducted using semi-in-depth interviews with six executives in six companies in Tunisia. The results revealed by this study that the competitive intelligence as a competitive tool is unknown to the vast majority of Tunisian companies. It is not...
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ژورنال
عنوان ژورنال: International Business Research
سال: 2011
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v4n4p62